Clickbait is not a good marketing tactic, here’s why.

To be a great marketer, you must think like the user. I have seen it happen a great deal (and I am pretty sure I have done this myself); a marketer gets a great idea, pitches it to the team and runs with the campaign only to realize that while it works for them, it lacksContinue reading “Clickbait is not a good marketing tactic, here’s why.”

6 Reasons I like to Use WordPress

With the simple introduction of a WordPress content management system or blog, you can take your digital marketing to a whole new level.  This one small technique makes a huge difference because it is a cost-effective means in which to display your products and services while providing engaging content to attract leads.  When digital marketingContinue reading “6 Reasons I like to Use WordPress”

Is Your Freelance Business Built on Passion or Profit?

There is a moment in every consulting business that has a major turnaround point, I commonly referred to this as an “A-Ha” moment. Have you had yours? I did. Mine happened during an online freelance business training session. The host of the webinar could or would not answer (I am not really certain which) anyContinue reading “Is Your Freelance Business Built on Passion or Profit?”

Inbound Marketing is an S.O.B. of a Problem!

Frustrated with your marketing?   You are not alone, I often need to remind myself that it can be an S.O.B of a problem. Once I stop laughing when I think about that, I can generally start focusing on what needs to be done in order to fix it. Set Realistic Marketing Goals It seemsContinue reading “Inbound Marketing is an S.O.B. of a Problem!”

Are You a Victim of The Ultimate Marketing Scam?

Knowledge is Power in This Game Unless you want to lose. How do I hate “scammy” marketing practices? Let me count the ways! Marketing has been around for hundreds of years and while it may have moved online, “The game hasn’t changed, only the players have.” Isn’t it time you had a fair shot atContinue reading “Are You a Victim of The Ultimate Marketing Scam?”

5 Reasons SEO will never Die

This text was originally posted on  So we have revisited the SEO dilemma fairly enough. The fact is, we have rehashed the very same topic and predicament in several ways. Let’s face it, search engine optimization (SEO for brevity) is every digital marketer’s life support in keeping their business afloat and alive. Globally, digitalContinue reading “5 Reasons SEO will never Die”

Using Social Media Just to Enhance SEO is a buzz killer!

  As a freelance consultant and “hands on” marketer, one of the biggest obstacles I face is challenging business owners and enterprise project managers to re-think how they are doing things.  It is the reason I always advocate for my clients to talk to a few people or firms before hiring me. I want themContinue reading “Using Social Media Just to Enhance SEO is a buzz killer!”