Clickbait is not a good marketing tactic, here’s why.

To be a great marketer, you must think like the user. I have seen it happen a great deal (and I am pretty sure I have done this myself); a marketer gets a great idea, pitches it to the team and runs with the campaign only to realize that while it works for them, it lacksContinue reading “Clickbait is not a good marketing tactic, here’s why.”

Inbound Marketing is an S.O.B. of a Problem!

Frustrated with your marketing?   You are not alone, I often need to remind myself that it can be an S.O.B of a problem. Once I stop laughing when I think about that, I can generally start focusing on what needs to be done in order to fix it. Set Realistic Marketing Goals It seemsContinue reading “Inbound Marketing is an S.O.B. of a Problem!”

What does your #selfie say about you?

In a recent article on #Lifehack, I talked about how #selfies can say a great deal about who you are. The article was posted here and is a very thorough examination of the subject. Since then, I have come realize that I myself post a great deal of them because of the job that IContinue reading “What does your #selfie say about you?”

The truth about my writing

I finally am going to let the cat out of the bag and tell you the truth about what I have been doing lately. I have been writing a great deal of content that takes me to places sometimes I do not want to go. But, it pays well. In fact, it pays so well, IContinue reading “The truth about my writing”