Category Archives: Social Media

Clickbait is not a good marketing tactic, here’s why.


To be a great marketer, you must think like the user. I have seen it happen a great deal (and I am pretty sure I have done this myself); a marketer gets a great idea, pitches it to the team and runs with the campaign only to realize that while it works for them, it lacksContinue reading “Clickbait is not a good marketing tactic, here’s why.”

Are Employment Agencies Working For or Against You?


As a marketer, I analyse everything that I do, this includes things that happen in my own personal life. I suppose in some ways it helps me to make sense of the world around me. In my recent quest to find a full-time job, a very disturbing pattern emerged and I am baffled by theContinue reading “Are Employment Agencies Working For or Against You?”

What about the indirect Covid-19 deaths no one talks about? Essential Workers.


May 21st of 2020 started off like any other day, with me waking up to a freshly brewed pot of coffee. It was a week after I celebrated my 55th birthday. My family bought me a laptop and I was parading it around the house preparing for an upcoming interview. The red dye in myContinue reading “What about the indirect Covid-19 deaths no one talks about? Essential Workers.”

6 Reasons I like to Use WordPress


With the simple introduction of a WordPress content management system or blog, you can take your digital marketing to a whole new level.  This one small technique makes a huge difference because it is a cost-effective means in which to display your products and services while providing engaging content to attract leads.  When digital marketingContinue reading “6 Reasons I like to Use WordPress”

Is Your Freelance Business Built on Passion or Profit?


There is a moment in every consulting business that has a major turnaround point, I commonly referred to this as an “A-Ha” moment. Have you had yours? I did. Mine happened during an online freelance business training session. The host of the webinar could or would not answer (I am not really certain which) anyContinue reading “Is Your Freelance Business Built on Passion or Profit?”