Clickbait is not a good marketing tactic, here’s why.

To be a great marketer, you must think like the user. I have seen it happen a great deal (and I am pretty sure I have done this myself); a marketer gets a great idea, pitches it to the team and runs with the campaign only to realize that while it works for them, it lacksContinue reading “Clickbait is not a good marketing tactic, here’s why.”

Is Your Freelance Business Built on Passion or Profit?

There is a moment in every consulting business that has a major turnaround point, I commonly referred to this as an “A-Ha” moment. Have you had yours? I did. Mine happened during an online freelance business training session. The host of the webinar could or would not answer (I am not really certain which) anyContinue reading “Is Your Freelance Business Built on Passion or Profit?”

Inbound Marketing is an S.O.B. of a Problem!

Frustrated with your marketing?   You are not alone, I often need to remind myself that it can be an S.O.B of a problem. Once I stop laughing when I think about that, I can generally start focusing on what needs to be done in order to fix it. Set Realistic Marketing Goals It seemsContinue reading “Inbound Marketing is an S.O.B. of a Problem!”

Are You a Victim of The Ultimate Marketing Scam?

Knowledge is Power in This Game Unless you want to lose. How do I hate “scammy” marketing practices? Let me count the ways! Marketing has been around for hundreds of years and while it may have moved online, “The game hasn’t changed, only the players have.” Isn’t it time you had a fair shot atContinue reading “Are You a Victim of The Ultimate Marketing Scam?”

5 Reasons SEO will never Die

This text was originally posted on  So we have revisited the SEO dilemma fairly enough. The fact is, we have rehashed the very same topic and predicament in several ways. Let’s face it, search engine optimization (SEO for brevity) is every digital marketer’s life support in keeping their business afloat and alive. Globally, digitalContinue reading “5 Reasons SEO will never Die”

Using Social Media Just to Enhance SEO is a buzz killer!

  As a freelance consultant and “hands on” marketer, one of the biggest obstacles I face is challenging business owners and enterprise project managers to re-think how they are doing things.  It is the reason I always advocate for my clients to talk to a few people or firms before hiring me. I want themContinue reading “Using Social Media Just to Enhance SEO is a buzz killer!”

Employing the right person for the right job is key to success in web marketing.

There is a great deal more involved in digital marketing than simply sharing links. It involves a great deal of strategic planning and management of a variety of different areas, including; corporate branding, email, content management, web design, mobile solutions, promotions and advertising. These tasks are virtually impossible to be handled by one individual unlessContinue reading “Employing the right person for the right job is key to success in web marketing.”

What does the number 812,131,080 represent?

In 2009, it represented the number of global users on Facebook alone.  Today that number is in the billions. With that staggering of a number, it is no wonder why Facebook is the most popular medium for local internet marketing. There are many reasons why local business owners should consider advertising on Facebook; It isContinue reading “What does the number 812,131,080 represent?”

What does your #selfie say about you?

In a recent article on #Lifehack, I talked about how #selfies can say a great deal about who you are. The article was posted here and is a very thorough examination of the subject. Since then, I have come realize that I myself post a great deal of them because of the job that IContinue reading “What does your #selfie say about you?”