The Brand That Sticks: Turning Consistency Into Connection


Photo via Adobe Stock In an age where attention fades in seconds, the brands people remember are the ones that feel familiar—no matter where they appear. They look aligned, speak with confidence, and never seem out of place. That kind of recognition doesn’t happen by accident; it’s the result of showing up with intention everyContinueContinue reading “The Brand That Sticks: Turning Consistency Into Connection”

Embracing AI: How Writers Can Enhance Their Craft


How the WWW Was Won with Words Written by a Human “As a writer, I am sensitive to Artificial Intelligence (AI) generated content because it has the potential to replace my job entirely. But, it won’t because Google won’t allow it. Google does not like it when you use AI to produce all of theContinueContinue reading “Embracing AI: How Writers Can Enhance Their Craft”

Frequent Apple IOS Updates are Creating a Stir Amid Hacking Concerns


Less than a week after Apple released the 18.1.1 urgent security update for iOS devices it offering a free software update for some of its devices. What is going on with Apple? Is there something for users to be concerned about? There certainly is a stir on social media and this makes my “spidey” senses activate. TheContinueContinue reading “Frequent Apple IOS Updates are Creating a Stir Amid Hacking Concerns”

Does grief cloud your judgement? You betcha.


Two years ago, my life was settled, peaceful and secure. One critical mistake, a terrible car crash, and everything changed. When someone you love dies, you don’t really understand the trauma that grief causes. That is until you snap out of it and come to the realization that every major decision you make is basedContinueContinue reading “Does grief cloud your judgement? You betcha.”

If a job offer sounds too good to be true; it is.


I was not going to share my experience with everyone for fear of being judged harshly. Anyone who knows me will say I do not shy away from the truth, regardless of how difficult it may be, and I want to stay true to myself. I have to share my experience. Besides, writing is goodContinueContinue reading “If a job offer sounds too good to be true; it is.”

Clickbait is not a good marketing tactic, here’s why.


To be a great marketer, you must think like the user. I have seen it happen a great deal (and I am pretty sure I have done this myself); a marketer gets a great idea, pitches it to the team and runs with the campaign only to realize that while it works for them, it lacksContinueContinue reading “Clickbait is not a good marketing tactic, here’s why.”

Are Employment Agencies Working For or Against You?


As a marketer, I analyse everything that I do, this includes things that happen in my own personal life. I suppose in some ways it helps me to make sense of the world around me. In my recent quest to find a full-time job, a very disturbing pattern emerged and I am baffled by theContinueContinue reading “Are Employment Agencies Working For or Against You?”