Tag Archives: social media

Clickbait is not a good marketing tactic, here’s why.


To be a great marketer, you must think like the user. I have seen it happen a great deal (and I am pretty sure I have done this myself); a marketer gets a great idea, pitches it to the team and runs with the campaign only to realize that while it works for them, it lacksContinueContinue reading “Clickbait is not a good marketing tactic, here’s why.”

Using Social Media Just to Enhance SEO is a buzz killer!


  As a freelance consultant and “hands on” marketer, one of the biggest obstacles I face is challenging business owners and enterprise project managers to re-think how they are doing things.  It is the reason I always advocate for my clients to talk to a few people or firms before hiring me. I want themContinueContinue reading “Using Social Media Just to Enhance SEO is a buzz killer!”

What does the number 812,131,080 represent?


In 2009, it represented the number of global users on Facebook alone.  Today that number is in the billions. With that staggering of a number, it is no wonder why Facebook is the most popular medium for local internet marketing. There are many reasons why local business owners should consider advertising on Facebook; It isContinueContinue reading “What does the number 812,131,080 represent?”

10 years of marketing challenges that many business owners face.


  I have been in business for almost ten years but I have never forgotten the challenges of being the new kid on the block. Everyone seems to be moving ten paces ahead of you and you are just trying to keep up.  This is normal, it takes some time to learn the steps, but onceContinueContinue reading “10 years of marketing challenges that many business owners face.”

The truth about my writing


I finally am going to let the cat out of the bag and tell you the truth about what I have been doing lately. I have been writing a great deal of content that takes me to places sometimes I do not want to go. But, it pays well. In fact, it pays so well, IContinueContinue reading “The truth about my writing”