Embracing AI: How Writers Can Enhance Their Craft


How the WWW Was Won with Words Written by a Human “As a writer, I am sensitive to Artificial Intelligence (AI) generated content because it has the potential to replace my job entirely. But, it won’t because Google won’t allow it. Google does not like it when you use AI to produce all of theContinueContinue reading “Embracing AI: How Writers Can Enhance Their Craft”

Clickbait is not a good marketing tactic, here’s why.


To be a great marketer, you must think like the user. I have seen it happen a great deal (and I am pretty sure I have done this myself); a marketer gets a great idea, pitches it to the team and runs with the campaign only to realize that while it works for them, it lacksContinueContinue reading “Clickbait is not a good marketing tactic, here’s why.”

Employing the right person for the right job is key to success in web marketing.


There is a great deal more involved in digital marketing than simply sharing links. It involves a great deal of strategic planning and management of a variety of different areas, including; corporate branding, email, content management, web design, mobile solutions, promotions and advertising. These tasks are virtually impossible to be handled by one individual unlessContinueContinue reading “Employing the right person for the right job is key to success in web marketing.”