Madeline Foster
353 Rue des Érables
Brownsburg-Chatham, Québec
450-613-2701 • fostermad45@live.ca • Skype @fostermad45
Summary
Highly capable product manager with 20+ years of progressive experience, seeking to leverage proven leadership and strategy skills. Met 150% of revenue goal in a fast-paced tech firm. Led 7 cross-functional teams to 25% efficiency improvement and $1.2M cost savings. Hands-on experience introducing innovative product marketing campaign strategies and techniques for startups, non-profit and corporate initiatives. Experienced with CRM, CMS, SEO, SEM, E-commerce and Product Management.
Employment History
Morgan Stanley
Product Marketing Manager
August 2017 – Present
Collaborated with Corporate Branding and Product Management teams to produce high-level product road maps, end-user technical documentation and creative branding materials for 85000 employees worldwide.
• Collaborated on Firm-wide initiative to migrate users to the Windows 10 platform and introduce new laptop hardware. as well as run full-scale product adoption marketing campaigns for Azure, myDesk, Windows 10, Office, Menlo Browser Security, Mobile, Jive, CRM, Symphony, and Direct Access.
• Developed product use-cases and timelines for new product releases.
• Guided the success of many on-prem native application development products with interdepartmental teams; budgeting, task delegation, and follow-up approval processes using Jive, JIRA, and ServiceNow.
• Developed surveys, content and analyzed performance metrics for product adoption team.
• Developed Intranet web frameworks, content, and marketing campaigns for new products in collaboration with multiple Product Management teams.
• Created high-level corporate branding materials; posters, rack cards, end-user guides, product releases, known issue lists, product specification sheets, FAQ’s, presentations, and product adoption templates.
Achievement: Introduced the Product Adoption team to a more modern way of developing communications and use of Agile Methodologies which was incremental in the new Employee experience initiative the Firm is adopting.
RM Marketing
Product Marketing Consultant
June 2009 – Present
Freelance digital, product, E-commerce and content Marketing consultant for over 20 start-up initiatives including Cyberchron, Cash Back Kaboom, and Dunne & Dusted.
• Collaborated with a global team of developers, content writers, managers, CEO’s and staffers to produce branded product and marketing materials.
• Developed marketing campaigns and A/B testing strategies for online initiatives using UTM tracking URLs, Google Analytics and other tools such as Hubspot, SEM Rush, Zoho, IZEA, etc.
• Created social media and content strategies to increase engagements and ROI.• Designed, created, managed and maintained 100+ WordPress Content Management Systems with an emphasis on User-Friendly Design.
• Developed E-commerce platforms for Cash Back Kaboom shopping portal and Kamari Silver Jewelryencompassing a variety of marketing skills includes vendor acquisition, product descriptions, email marketing, product cataloging, and digital media.
• Created content, social media, and digital media for a number of diverse clients in a wide variety of niches.
Achievement: Helped a significant number of start-up companies to spearhead their product development and marketing initiatives in difficult product niches including military-grade rugged computers.
TFONIA Industries
Product Marketing Manager
August 2015 – August 2017
Collaborated and worked directly with the CEO to spearhead a 2 Million dollar mobile application development start-up initiative.
•Developed a strong and engaging social media presence on all major social platforms to increase brand awareness.
• Managed a global team of content writers, affiliate marketers, social influencers, and mobile app developers.
• Created Landing Pages and WordPress sites based on specific target audiences using advanced SEO techniques.
• Conducted A/B Tests and analyzed marketing KPI’s.• Responsible for communicating with vendors, suppliers and brand partners to acquire digital sponsorship, advertisements, and media buying opportunities.
• Created a content marketing strategy to increase web traffic and application downloads.
• Responsible for developing and maintaining brand content, email, and affiliate marketing campaigns.
Achievement: Developed the entire marketing department that saw sales and engagements increase by 50%. Communications and Product Coordinator
| Education A.E.C Riverside Academy Certificate Montreal, Quebec Graduated March 2007 Computer Networking Principles Dawson College Diploma Montreal, Quebec Graduated June 1989 Human Relations | Professional Skills BUYING/PROCUREMENT DOCUMENTATION (User + Technical) MARKETING PURCHASING MANAGER LOGISTICS INVENTORY Technical WordPress, Jive, Jira, HTML, CSS, Microsoft Suite, Adobe Photoshop, Hootsuite, HubSpot, Camtasia |
Madeline Foster 